The Weekly Jolt! 10.02.2013

Hi and good afternoon – in case you missed the announcement last week, The Jolt! is now an afternoon post. And the Saturday post has been abandoned so you can spend more time with your families or just having fun.

Here is The Jolt!

 Pitchesagency positioning

Are you interested in how your agency or creative services company can be more relevant to your customers?

Are you wracking your brain trying to figure out how to differentiate yourself at the next pitch?

The Ignition Consulting Group specializes in helping ad agencies to create more value and get paid for it. (See, I knew you would be interested.) This article proposes an agenda for a structured management work session exploring 5 areas where you can standout by being more relevant to your clients and prospects.

  1. Product
  2. Promotion
  3. People
  4. Process
  5. Place

…the point is not to be different just for the sake of being different, but rather to be different in relevant ways. 

ContentGiving an interview

Will asking better questions make you more successful?

According to this article, not only absolutely yes, but here’s how in the form of 6 tips on becoming a better interviewer. This is great stuff whether you are sitting with a camera doing documentaries or at the white board fact-finding with a client.

 Good questions… squeeze incremental value from interactions, the drops of which add up to reservoirs of insight.

The Big AHA!

What happens when you program old robots to be projection stands?SafariScreenSnapz188

You get some kind of magic, that’s for sure. I wanted to share this because it’s amazingly cool creative, not because I have much to add except this would be stunning in the theater or for a reveal. Very special and totally worth your time.

Here is what the producers, Bot & Dolly wrote on their site.

“Box” explores the synthesis of real and digital space through projection-mapping on moving surfaces. The short film documents a live performance, captured entirely in camera. It is the culmination of multiple technologies, including large scale robotics, projection mapping, and software engineering.

Metrics & ROISafariScreenSnapz185

How well are you working the intersection of sales and marketing?

The title gives the answer away: “Why Sales Hates Tradeshow Leads”

Catchy right?

And painful… at most companies sales and marketing are like oil and water… they just don’t mix. And yet so much of the event business is all about influencing customers and prospects to buy.

This is 5-step article uses very few words to summarize the best practices around tradeshow lead generation. You can use it to amp up your tradeshow plan or take the same points and figure out how to apply them to the floor at proprietary events.

At the end of the day, the capture and dissemination of data ABOUT your prospects is what will make you a hero.

 Marketing 501Mitch Joel

Do you know why Instagram was worth a billion bucks to Facebook?

Author Mitch Joel suggests that if you don’t, you’re a lot like most CMOs. Drowning in data without a clue what to do with it.

This is an extremely insightful post that will help put Big Data and all of the rest of the hoopla into context.

Read this to find out what you are going to have to do to make your agency more relevant to the marketing department you call home in a few years time.

How does technology (beyond data and analytics) affect everything from personalization and localization to contextual marketing and automation tools?

If you haven’t yet, please subscribe to The Jolt! And when you’re stuck in a terminal, a meeting or a strange hotel room, ck Curates is there for you. Bookmark it today!