Tools to help you describe your brand in 7 seconds, 60 seconds and 30 minutes | beloved brands

The reality of branding is you will have various moments when you have to define your brand–sometimes you get 7 seconds, but other times you might be asked to expand, and expand yet again. What I coach my clients on is:  can you define your brand in 7 seconds, 60 seconds and 30 minutes?

 

Regardless of the length of your story everything must feed off a simple BIG IDEA that defines you–and then you must build your story under that BIG IDEA.

Source: beloved-brands.com

The team at beloved brands have some highly developed processes to help their clients nail their elevator pitch.

Guess what – this works just as well for your agency pitch, C-suite presentation or new business presentation. Take everyone on your pitch team through this process and watch what happens!