UK

Audi utilises event tech for pop-up store

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Shoppers can try out Oculus Rift headsets to virtually test-drive the car and use the Audi Connect app on their own smartphones to control a variety of the demo model’s functions. Animated models of the car and its under bonnet components can be viewed on high-definition screens and iPad lecterns, while the engine, electric motor and battery are displayed in 3D over a plinth.

An app station lets consumers configure their own ideal version of the car and send it to their email address using the Audi Explorer app. The Audi Mileage Tracker app is also available to test out to calculate whether the car is the best option for their journeys.

Customers can book test drives at the station, while six branded charging bays are available to any current electric vehicle drivers in the car park who wish to charge their car free of charge. 

Source: www.eventmagazine.co.uk

The Audi A3 E-tron is their first plug-in hyrbid in the UK (not sure of US status.) Note the multi-device experience, the ability to book test drives and last but not least the charging stations outside.

5 UK Experiential Marketing Agencies Forecast For 2015

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2015_outlook_brand_experience_experiential-20141217113258136There will be a greater blurring of the lines between social and experiential with content creation objectives driving growth in the discipline. This will mean new entrants to the market, which could result in further commoditisation of the discipline.

The value placed on the delivery of the live experience will be lower than the social value of the activity. This could mean that some of the intrinsic quality of experiential activation is lost as corners are cut…

Read the story: www.eventmagazine.co.uk

Read this quote from David Atkinson, the managing partner at Space very carefully.

The value placed on the delivery of the live experience will be lower than the social value of the activity

Michael Brown from PS Live says that:

The near future will see more and more experiential agencies invest in Big Data. Without such weaponry, an agency can only operate as an event producer as opposed to a genuine experiential marketing business.

Chris Wareham, Mash Staffing points to the need for an industry-wide effort to standardize the way that the ROI of experiential programs is measured.

Andy Dougan, Energy Live points to wearables:

The incorporation of smart watches/bands will become the default choice as a new experiential technological resource. This trend will be beneficial to improving the customer experience by blurring the lines between digital and physical..It will also prove to be beneficial in terms of measuring and tracking the number of visitors to an event as well as allowing consumers to rate their overall experience of an event. This may allow us to improve the ROI of our work for our clients.

30 Experts Predict The Event Trends That Will Shape Your 2015 – Eventbrite Blog

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To help you out, and paint a picture of what’s in store for you and your events in 2015, we canvassed some of the most influential, well-connected and innovative people we could find across the industry.

We asked everyone the same question:
What one trend, challenge or opportunity are you predicting will impact the events industry most in 2015?

Read the story: blog.eventbrite.co.uk

Another from the UK. The more the merrier it seems though 30 is a lot! Still a lot of familiar themes here:

  • Embracing social
  • Enabling networking
  • Data in various forms for different uses (incl. CRM)
  • Issues around the business of events and venues
  • Mobile

I found this one to be new and intriguing:

The increasing availability of pop-up space is a fantastic opportunity for start-ups in 2015 to get high-street presence to showcase their brands, run engaging events, get immediate customer feedback, and sell their products or services.

– Lorna Bladen, Head of Events, Enterprise Nation (@lornabladen)

 

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