UBM Tech polled 1000+ tech professionals to learn about their event preferences and actions. Based on their responses, we put together a list of ten things marketers should not do before, during, and after an event. Plus, one all-important marketing Do.
This is really aimed at bringing value (Youtility) to tradeshow and expo floors. Starts with pre-event and goes straight through follow up.
Some of it is easy to implement, some of it requires commitment.