Strategic planning has been under assault for years. But good strategy is more important than ever. What does that mean for the strategist? A McKinsey Quarterly article.
Here’s the interesting thing about agencies – especially event agencies. If you are a combination of senior, smart and a smooth talker you become a strategist. It’s as much (or more) about rainmaking than any forward looking process.
Both agencies and their clients can benefit from a strategic process and a long-term outlook that goes beyond the RFP de jour.
Consider these 5 focuses – then see the graphic to see what fits.
- The Architect
- The Mobilizer
- The Visionary
- The Surveyor
- The Fund Manager