Companies that delivered great customer experiences outperformed laggards by a considerable margin for five years running based on a study by the Watermark Consulting group.
This article is biased towards retail but much of what is here is directly applicable to the needs of event marketers. Each of the 6 topics includes actionable tips:
- Mapping and Measuring the Customer Experience
- Engaging Employees
- Compelling Content
- Email – The Channel of Choice