Storytelling Versus Gobbledygook Corporate Drivel [Infographic]

In a time of information overload, the brutal reality is that people are being dramatically more selective about what they read…

Read the story:

As everyone discovers and adopts the same techniques – cuz hey they work – our audience is becoming more and more discerning just like a hunted animal becomes wary.

Here is a cheerful, simple poster for your conference room wall. Use it to settle arguments and focus your energy.