NYT Releases Hive, A Crowdsourcing Tool

Hive is an open-source framework that lets anyone build their own crowdsourcing project. The code responsible for Hive is now available on GitHub. With Hive, a developer can create assignments for users, define what they need to do, and keep track of their progress in helping to solve problems.

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The potential for companies to deploy this type of tool as part of a new kind of social media campaign is enormous. Imagine a cross between a wiki, a forum, chat and more. It will engage prospects, customers and employees and inform marketers.