The Weekly Jolt! 08.21.13

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Welcome to The Jolt! – the e-zine that gives you a jolt of fresh thinking on HumpDay.

When you go to the e-zine, ck Curates, you will see that it is organized in 6 tabs. The Home tab has all of the posts. The next 5 tabs break down the content by specific themes. i will usually feature one article from each of the tabs. (I need a little leeway.)

Pitches

There’s only one place to start and that’s with Hubspot’s tribute to Zig Ziglar, one of the great corporate speakers and trainers of our time. This article has a nice collection of quotes – kind of a mash-up of Yoda and Yogi.

  • “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”

http://ckwrites.info/13zkRyX

Content

I found something very cool Monday. The Getty Museum has just made 4,600 images available under a new Open Content Program.

  • “We’ve launched the Open Content Program to share, freely and without restriction, as many of the Getty’s digital resources as possible.”

Some wonderful old photography from Atget, Stieglitz, Jackson and others. Also some great painting and decorative art. Nothing like a collection of Ming vases to spice up a slide deck. The great news is that Getty is providing extremely high quality scans and a nice front end to search the catalog.

http://ckwrites.info/19tsqXd

The Big Aha

There are two things that I want to draw your attention to. First on YouTube is an excerpt from a John Cleese presentation on creativity. It’s not Cleese being clever, it’s Cleese on how to put yourself in the space to be clever (he calls it “open”) which is much more useful.

This is a highly actionable process you can follow. Lots here about play, the value of humor and (love this) how waiting until the last possible moment usually enhances the creative product. Good stuff.

http://ckwrites.info/17Egb82

The second is a brilliant article in Fast Company Create entitled How to Be Prolific: Guidelines for Getting It Done From Joss Whedon. Whedon is a Hollywood wunderkind whose new series Agents of S.H.I.E.L.D. will make its hotly awaited debut September 24 on ABC. This interview is not about the show. Rather it’s about Joss’ approach to breaking down big problems into little pieces. It’s just the thing for taming an over-sized proposal, as is his concept for rewarding yourself early and often.

And I particularly like his advice to:

  • “Step outside your viewing zone, your reading zone. It’s all fodder but if you only take from one thing, then it’ll show.”

http://ckwrites.info/1eEycpv

Metrics & ROI

One week in, the battle lines are being drawn. Talk about pushback. Well it’s a good thing and I don’t mind a bit. This is the dialogue that is going to move the industry to the next place.

Having worked inside client organizations, it is pretty clear that most companies have a long way to go before they can routinely use Big Data – especially in a marketing program. For many events it is still very much between fuhgeddaboutit and OMG do what?

Beltway subscriber Lisa Stevens pointed me to this recent story in The Washington Post entitled “Five Myths About Big Data.” This is very solid stuff from a wonk (i.e. no passion) that paints a clear picture of the challenges of implementation.

Luddites, cynics and skeptics will all take comfort from the author’s comment that:

  • “Generally, though, (Big Data) is likely to have a modest and gradual impact on our lives.”

http://ckwrites.info/18FYIgx

Marketing 501

One of the early voices to publish in the event industry is Julius Solaris who founded The Event Manager Blog. Julius is from the UK and I must say that the most forward thinking in events and particularly experiential is coming from that side of the pond. This article adds some nice dimension to my first blog post, Hello World Again.

The New Decision Making Process Towards Attending Events presents a useful model of how the calculus by which people decide to attend events is changing.

  • “We are faced with new opportunities and fresh risks. Our awareness of where our attendees hang out, what their social and tech preferences are will turn most threats into competitive advantages.”

Keep it to refer to when you start planning your next audience acquisition program.

http://ckwrites.info/1cUkQK7

ck Curates

What might need clarifying is that there is a great deal more content under each of the tabs that you can browse when you are so inclined. I am sure that is clear as mud but once you try it, I think you’ll find it to be straightforward. I expect to refine the tabs a bit based on your interest and feedback.

Can’t wait? Need more? Want to drink from the firehose?

Click on ck Curates and get everything you want, whenever you want it – dare I say it, 24/7/365.

No subscription is required to access the e-zine. Feel free to drop by whenever, I update throughout the week. Shares are greatly appreciated.

I do this because it’s fun. I also want it to be very useful to you.

  • Please let me know how to make it better, more valuable, more interesting… more of anything you need to get you over the Hump.
  • BTW If you want to read more about the idea and where it came from, here is a blog post on the subject.

See you next week.

best,
ck