‘The Future 100,’ a look at global trends in 2015 | JWT Blog (SlideShare)
It’s never been more important for brands to understand change, where it’s headed and what it means,” says Lucie Greene, worldwide director of JWTIntelligence. “The fast-paced digital world, instantly accessible information, globalization and social media have accelerated the pace of trends exponentially. Meanwhile, the speed of innovation is requiring brands to take both a short-term and a long-term view, planning strategies not just for the next year but the next 20.”
Source: www.jwt.com
Fascinating, elegantly presented report that “connects the dots between the “what” and the “why,” by including a “Why it’s interesting” analysis with each item.”
Includes sections on:
- Culture
- Beauty
- Brands
- Food and Drink
- Innovation
- Lifestyle
- Retail
- Sustainability
- Technology.