It’s never been more important for brands to understand change, where it’s headed and what it means,” says Lucie Greene, worldwide director of JWTIntelligence. “The fast-paced digital world, instantly accessible information, globalization and social media have accelerated the pace of trends exponentially. Meanwhile, the speed of innovation is requiring brands to take both a short-term and a long-term view, planning strategies not just for the next year but the next 20.”

Source: www.jwt.com

Fascinating, elegantly presented report that “connects the dots between the “what” and the “why,” by including a “Why it’s interesting” analysis with each item.”

Includes sections on:

• Culture
• Beauty
• Brands
• Food and Drink
• Innovation
• Lifestyle
• Retail
• Sustainability
• Technology.

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