6 Customer Experience Trends and Tips

Companies that delivered great customer experiences outperformed laggards by a considerable margin for five years running based on a study by the Watermark Consulting group.

Source: maximizesocialbusiness.com

This article is biased towards retail but much of what is here is directly applicable to the needs of event marketers. Each of the 6 topics includes actionable tips:

  1. Mapping and Measuring the Customer Experience
  2. Engaging Employees
  3. Personalization
  4. Compelling Content
  5. Mobility
  6. Email – The Channel of Choice