Brand Experience Report: 5 Hot Trends for 2015

There will be a definite move from technology being at the centre of the experience to technology being a facilitator that allows brands to create connections with the target audience.

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Great report from the UK which always seem to be so far ahead. Here are the 5 trends with my comments:

  1. An ‘active’ audience – enabled by social, this is a recurring theme in the forecasts this year
  2. Mobile- first – ditto
  3. Blurred lines – between events and social – see my 2015 predictions
  4. Measurement – absolutely unavoidable – goes beyond ROI – this is all about customer experience management and tracking
  5. Technology in the back seat – had to happen

There are aome excellent reports available to download.