There will be a definite move from technology being at the centre of the experience to technology being a facilitator that allows brands to create connections with the target audience.
Read the story: www.eventmagazine.co.uk
Great report from the UK which always seem to be so far ahead. Here are the 5 trends with my comments:
- An ‘active’ audience – enabled by social, this is a recurring theme in the forecasts this year
- Mobile- first – ditto
- Blurred lines – between events and social – see my 2015 predictions
- Measurement – absolutely unavoidable – goes beyond ROI – this is all about customer experience management and tracking
- Technology in the back seat – had to happen
There are aome excellent reports available to download.