As we enter the final stretch of 2014, many of us are looking back at our successes and…almost-successes of the past year.
Here at Jack, we are looking forward.
From digital detoxing to embracing the power of “nice”, we’ve noticed a few trends that are shaping up to be influential in brand experience going into the new year. What ties them all together? It’s people’s expectations, needs and desires that are driving these trends—that will determine their impact and longevity. The brands that understand this and interpret the trends through a people-centric lens will have a much better chance of intuitively connecting with people to foster brand love and steer the path to purchase.
In our latest white paper, learn what people will want from brands in 2015, and see our tips on how to interpret these trends in a meaningful way.
Read the story: www.slideshare.net
Here’s a SlideShare from the experiential marketers at Jack Morton Worldwide.
Love the idea of digital detoxng – what’s next unplugging?
Nice to see someone take a bit of a contrarian (Luddite?) point of view to remind us that this is about people.