There will be a greater blurring of the lines between social and experiential with content creation objectives driving growth in the discipline. This will mean new entrants to the market, which could result in further commoditisation of the discipline.
The value placed on the delivery of the live experience will be lower than the social value of the activity. This could mean that some of the intrinsic quality of experiential activation is lost as corners are cut…
Read the story: www.eventmagazine.co.uk
Read this quote from David Atkinson, the managing partner at Space very carefully.
The value placed on the delivery of the live experience will be lower than the social value of the activity
Michael Brown from PS Live says that:
The near future will see more and more experiential agencies invest in Big Data. Without such weaponry, an agency can only operate as an event producer as opposed to a genuine experiential marketing business.
Chris Wareham, Mash Staffing points to the need for an industry-wide effort to standardize the way that the ROI of experiential programs is measured.
Andy Dougan, Energy Live points to wearables:
The incorporation of smart watches/bands will become the default choice as a new experiential technological resource. This trend will be beneficial to improving the customer experience by blurring the lines between digital and physical..It will also prove to be beneficial in terms of measuring and tracking the number of visitors to an event as well as allowing consumers to rate their overall experience of an event. This may allow us to improve the ROI of our work for our clients.