Marketing, Meet Sales; Sales, Meet Marketing – Traackr

The responsibility of marketers in the old world was to create awareness (and great marketers were also effective at advocacy). To generalize, marketers were responsible for 20% of the buyer journey and salespeople were responsible for the other 80%. Much like kicking a field goal, the marketers snapped and held the ball, while the salesperson came in to kick it through the uprights.

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Interesting discussion about how the role of marketing and sales are overlapping, blending and otherwise becoming one.