Five Key Take-Aways from ITSMA’s Annual Conference | IT Services Marketing Association

“I don’t care if my next-door neighbor knows who Cognizant is, but I do care if my 10,000 potential customers know.” This isn’t just about understanding their motivations and predicting their behavior. It’s about having something relevant and meaningful to say to them.


I always look forward to this report. It’s short, punchy and one of the few things ITSMA gives away. It confirms what I’ve been feeling all year – there is no going back anymore.


What do I mean? Consider this line:


“The CMO’s new job is to improve digital engagement.”