Event & Experiential Marketing Special Report – Chief Marketer

Case studies from Porsche, Fiskars and Jameson Whiskey

Source: www.chiefmarketer.com

Here is what I found so interesting:

82% of the 206 brands…said that their event and experiential marketing efforts were part of a larger integrated campaign.

77% said they engaged in social media marketing in the run-up to an event, 71% during an event itself, and 61% after an event