Digitizing the consumer decision journey | McKinsey & Company

In a world where physical and virtual environments are rapidly converging, companies need to meet customer needs anytime, anywhere. Here’s how. A McKinsey & Company article.

Source: www.mckinsey.com

A look at how the really big companies will go about developing their strategy:

  1. Discover
  2. Design
  3. Deliver
Key point here is that digital is no longer a low-cost option but an integral part of the equation. In a couple of years, 50% of all retail purchases will take place online…