Different Types of Content for The 5 Stages of the Funnel | ITSMA

This year’s How Buyers Consume Information survey zeroes in on the kinds of information buyers find most useful at each stage of the purchase process.

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This will never rank as one of the great marketing insights of all time. But, it can come in handy whether you are pitching, promoting an event or developing a drip campaign.The chart lays it in the 5 stages of what used to be called the funnel and now perhaps the customer journey, providing some insight into what prospects value when.