August 16th will mark the anniversary of my inaugural Hello World! post.
As you know, I took a two-week hiatus to visit friends and family in California and then deliver a show in Las Vegas for my client George P Johnson. Yikes has backstage changed! But the front of house remains much the same. We had a great team and senior execs committed to putting in the work that it will always take to look and sound great.
This was especially gratifying since I wrote everything but the demos…
In my travels I spent a delightful, sun-soaked afternoon and wine drenched evening looking over San Francisco Bay from a privileged view high in Portola Valley with my friends Ping and Goldy. Ping has had a colorful career as a Silicon Valley ad legend and more recently a successful VC. Not only is he a friend and mentor, he’s a Jolt! junkie so we spent some time talking about the future of your favorite blog.
As noted, August 16th marks my one year anniversary and I was anxious to get his ideas about how to move forward. The Jolt! has yet to break into the elite echelons of must-read blogs with hundreds of thousands of subscribers. And while it would be nice, frankly that was never the goal.
I want to be a voice for and in the event industry – or as some say, face-to-face marketing.
I have a steadily growing subscriber base, and an above average number of opens every week.
Which tells me I am doing something right.
But the real question is what can I do to make The Jolt! even more valuable to you.
5 Quick Questions from ckwrites
What I would really like some insight into is, what do you want and need more of; and what do you want less of…
Are you equally interested in the five topics I cover – the Pitch, Content, The Big AHA!, Metrics and ROI and Marketing 501?
Which do you use most often to inform your own work?
Another question I have is, how many of you look at ck Curates? I promote it every week… I really love this format. It is the feeder for the longer articles I feature in The Jolt!
I promote most of the articles in ck Curates on Twitter under @eventsresearch
My Twitter following is growing and it is different than my subscriber base. That suggests I am developing two separate readerships. So I may start hosting ck Curates as a tab on ckwrites.com. Maybe you’d come have a look?
Instead of The Jolt! would you prefer to get an email every time I update ck curates?
It would have the same content as ck Curates. My commentary is shorter than The Jolt! and also provides a link to the source article.
Drop me a line if you would like to try it.
I’d like to know how often you share The Jolt! or ck Curates with a friend, peer or client. Is it good enough to tweet, like or forward? That’s a sidewise version of the NPS question. Could I make it any easier?
I know you are busy. Ping suggested that perhaps I shorten the weekly email to feature one article with short thumbnails of the other topics. The complete post, as you now receive it, would only be on the website. BTW the archives are fully searchable.
While I hate to ask you to click again, I know that more and more of you are opening your mail on a smart phone – a format that isn’t exactly conducive to reading extended articles.
What do you think? Would that make the information more consumable? The Jolt! more useful?
What Else Do You Read?
You’re an eclectic bunch so I know this includes everything from Cosmo and HBR to the New Yorker. Is there anything else you read (or subscribe to) specifically to get information about the five topic areas I cover – the Pitch, Content, The Big AHA!, Metrics and ROI and Marketing 501? I am always looking for unique, valuable content – and I am anxious to avoid duplication.
Please. I Want to Hear from YOU!!!
Please take a minute to drop me a line at email@example.com or post a comment.
Thanks in advance for your time and your continued support.