BMW Takes a Page from Snapchat in New Snowchat Campaign | Convince and Convert

BMW borrows Snapchat’s five-second visual strategy for their unique, addictive holiday greeting tool.

The campaign is hosted on a dedicated microsite, where consumers are invited to write, draw, or insert different holiday themed designs and messages on a festive red BMW X4 SUV with a snow-covered windshield.

Once the Snowchat message is shared with the intended recipient, the car’s windshield wipers come alive and remove the message in five seconds.

Read the story:

Seems like a natural for auto shows, ride ‘n drives and all manner of luxury where the goal is to encourage guests to share the experience.