Scope creep is the ever-lurking monster under the bed for marketing agencies. A recent Deltek study on agency workflows, for instance, found that nearly 40 percent of agencies exceed their budgets because of scope creep.
It whittles away at your profitability, and when you’re constantly handing out a dozen or more revisions, it also sets unrealistic expectations for your clients. If left unchecked, it can mean less time for your agency to grow its business.
A perennial challenge that has affected every agency I have ever worked with including three of my own. Yeah you want to do a great job. Yeah you want the client to be thrilled. But what about you get what you pay for?
Here are three actionable tips. Read ’em and stop the weeping.