“Technology Can’t Save A Boring Marketing Idea” cartoon | Tom Fishburne: Marketoonist

It’s important for marketers to remember that it’s not the tech that’s cool; it’s what’s enabled by the tech. It’s tempting for marketers to get so excited about technology that they lose all sense of perspective.

Source: tomfishburne.com

Always a tough challenge with clients who are perennially in search of the next great thing.