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Cisco Systems Event Sponsorship Analysis

December 20, 2009

The push to pull strategy used in this presentation which presaged Web 2.0, will be increasingly utilized to blend social media with traditional marketing tactics.

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Ford F-150 Integrated Marketing Communications Proposal

December 20, 2009

…an integrated marketing strategy that used online activities and events to leverage Ford’s existing partnerships including NASCAR and the Susan G. Komen Foundation. In addition we used music as a hook for a grassroots local marketing program to drive dealer showroom traffic.

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