The push to pull strategy used in this presentation which presaged Web 2.0, will be increasingly utilized to blend social media with traditional marketing tactics.
…an integrated marketing strategy that used online activities and events to leverage Ford’s existing partnerships including NASCAR and the Susan G. Komen Foundation. In addition we used music as a hook for a grassroots local marketing program to drive dealer showroom traffic.
ckwrites.com is about exploring the use of social media to create awareness, foster interest, stimulate consideration, simplify purchase and nurture loyalty.
ck's passion for social media brings together his unique skills in business development, content creation and media production.
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