product launch

Riding With
The Linchpin – Review

January 28, 2010

In December I was invited to be one of 3,000 people to receive a free advance copy of Seth Godin’s book, Linchpin.
In exchange I…

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Boeing Press Introduction

December 20, 2009

One of the best things about B2B copywriting is being part of a new product launch. There is nothing like the buzz, the energy, the tangible crackle, the palpable enthusiasm as a product is readied for its debut on the world stage.

In 2001, the entire aviation community knew that Airbus would introduce their double-decker A380 at the Paris Air Show. Boeing wanted to steal some of their thunder and shift the discussion away for the Airbus hub and spoke model, to the benefits of their point to-point strategy.

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BMW Z3 Integrated Marketing Campaign

December 17, 2009

The campaign was to be part of an integrated marketing effort that BMW was doing with MGM on the James Bond film, GoldenEye. The challenge was that the Bond film was set to open in November, but the car was not going to arrive at the dealers until April. Our assignment was to fill that gap and drive pre-delivery orders, after which a traditional advertising campaign would kick-in if needed.

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