The reality of branding is you will have various moments when you have to define your brand–sometimes you get 7 seconds, but other times you might be asked to expand, and expand yet again. What I coach my clients on is: can you define your brand in 7 seconds, 60 seconds and 30 minutes?
Regardless of the length of your story everything must feed off a simple BIG IDEA that defines you–and then you must build your story under that BIG IDEA.
The team at beloved brands have some highly developed processes to help their clients nail their elevator pitch.
Guess what – this works just as well for your agency pitch, C-suite presentation or new business presentation. Take everyone on your pitch team through this process and watch what happens!