The Jolt! from ckwrites 03.05.2014

That was an interesting week that was between the Oscars, the weather and the Ukraine. Yikes…

Here’s The Jolt!

Pitches

What’s the worst thing you can do when you are presenting?

The answer is going to surprise you. And it may well seem counter-intuitive.

I was being asked for any tips or tricks that might help him be successful. I asked him where he was in the process of being ready, and this is what he told me: “I’ve written out the full speech and I’m almost done memorizing it.

Here’s the point. There is a better way. 

  1. Build an outline
  2. Develop bullet points
  3. Add color (tell a story)
  4. Practice

Yes it might take awhile to get rid of that PowerPoint printout with your every word below every slide – but on the other hand, wouldn’t you rather be a better speaker?

Writing is not the same thing as speaking and/or presenting. What this all boils down to is learning about a topic, figuring out what makes it interesting to you, supporting those thoughts with stories and anecdotes, and then practicing it enough so that you are comfortable to present those ideas in public.

http://ckwrites.info/1g5j7xp

Content

Would you like to make it easier for attendees to interact at your conference and events?

With information accessible 24/7 online, there is an increasing amount of data that suggests that networking is replacing content as the primary reason to attend events.

There’s even a word for it, Connexity which is a mash-up of two of the things that attendees value most – Connection and Community.

A new study, reports on the results of a test conducted by a team of scientists who wanted to improve collaboration at a scientific conference.

The team wrote a networking algorithm to create introductions, using a speed-dating format. They started by sorting for attendees with different skill sets, then added other parameters like junior/senior. (There is a link to the algorithm.)

The idea would be easy to blend into registration (to collect pairing data) and then into the event app to facilitate the meeting process. Add a location tool and you’d have something very slick.

Of the 24 delegates who commented in the post-meeting questionnaire, 21 (87.5%) were very enthusiastic and complimentary, and 12 mentioned that potential new collaborations were emerging from discussions at the meeting.

No, it’s not much of a sample. Still I think that this approach promises to be a game changer.

http://ckwrites.info/1oldEHi

The Big AHA!

Do you like cameras, model trains or stories about the two?

Sony has a cool “story” campaign from Wieden+Kennedy for their new QX100 camera that takes place on the largest model train set you have ever imagined.

Here’s the write up from Out To Launch – take the time to look at the videos, especially Separate Together.

Last month, Sony Electronics launched Join Together,” a 90-second spot that celebrated artists and engineers working together to create exemplary products. The follow-up to this ad is Separate Together, a four-minute documentary you have to see to believe. Part of the “Be Moved” brand campaign, the video brings together Bruce Zaccagnino, the creator of the world’s largest model railroad at Northlandz in Flemington, N.J., and Matt Albanese, a photographer who specializes in miniatures.

The film takes place inside the 52,000-square-foot exhibit space. Seeing it in full scale is amazing, with its tiny towns, papier-mâché mountains that are three stories high, and hundreds of toy trains snaking through tunnels and past mountains. When Albanese visits with his Sony QX100, magic happens. The camera can fit into tight spaces, so many of the views came when the camera was mounted to a flatbed car and attached to a moving train.

The film also lives at an experience site — www.Separate–Together.com — and yes, the dashes should be there!

Quite cool if you are a train or photo geek.

http://ckwrites.info/MJzmZt

Metrics & ROI

Need to know more about #selfie?

Coming hot on the heels of the Oxford Dictionary making “selfie” their Word Of The Year For 2013, (as previously reported in The Jolt!); and the Oscar-winning selfie that took down Twitter, you might  be more interested than you were last week.

#Philoselfie: Science behind selfie-expression is from Brian Solis, a noted market researcher with The Altimeter Group. According to Solis there are almost 90 million Instagram photos with a #selfie hashtag or a derivative there of.

Selfiecity.net is a research project that studies selfie data from Bangkok, Berlin, Moscow, New York, and Sao Paulo. (No idea why.)

  • The project investigates selfies using a mix of theoretic, artistic and quantitative methods.
  • We present our findings about the demographics of people taking selfies, their poses and expressions.

The team has created metrics to compare selfie preferences by gender, mood, head angle, glasses on or off and more. It’s a fascinating website and a great example of developing metrics that are relevant to your interests.

Selfiecity combines Findings about the demographics of people taking selfies and their poses and expressions; a number of media visualizations (imageplots) which assemble thousands of photos to reveal the interesting patterns; and an innovative interactive application  which allows visitors to explore the whole set of 3200 photos, sorting and filtering it to find new patterns.

http://ckwrites.info/1coV2GE

Marketing 501

Curious which brands owned the Oscars with real-time content?

Continuing on our #selfie theme we immediately come to the #selfie that broke Twitter – the Samsung snap of Ellen and her friends which has been retweeted 3 million+ times by now (2.6 million during the broadcast – who knows how many times around the water cooler since then.) So answers one and two, Ellen and Twitter, or Twitter and Ellen.

But there was also a group of companies who had teams at the ready seeking their very own “Oreo moment” during the broadcast including.

  • Pantene
  • SmokeyBear.com
  • Di Giorno Pizza
  • Miller Lite
  • NASA – my favorite with a tweet from the Space Station congratulating the Gravity winners.

Interesting to see how this is advancing – lots of clues for event and experience marketers. David Meerman Scott has an interesting post, Real-Time At The Oscars.

Real-time is now a part of every business. Live broadcasts like the Academy Awards and the Super Bowl bring people together. But it’s no longer a passive one way watching of television. Instead we share our thoughts via social networks.

Speeches, corporate events, and conferences include a real-time back channel where people discuss what’s happening on stage. Presenters can participate too. (Ed Note – story coming next week.)

We react instantly to the news. If you have a take on what’s going down, you can showcase your expertise at the precise moment the world is looking for it. Newsjacking (Ed Note – which the “Oreo moment” epitomized) is the art of injecting your ideas into a breaking news story.

For salespeople, real-time is critical. Today buyers are in charge. The idea of mystery in the sales process is over. We research someone online before agreeing to a first date—is he a creep? We fire up LinkedIn an hour before an initial business meeting—does she have anyone I know in her network?

We’re in a new world. It’s real-time. But you know that. Not because I say it a lot but because you’re living the new world every day.

http://ckwrites.info/1disjRT

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