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Marketing

Social Media Content

May 19, 2010

#5- Social Media Content

I develop and write a wide range of great tools for demonstrating differentiation and thought-leadership: video, webcasts, podcasts, webinars, e-books…

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Market Research

May 19, 2010

#1- Market Research

I do qualitative market research and analysis for every project.
Copywriting worth reading, especially copywriting whose purpose is to lead the…

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Introducing The Social Media Funnel

January 4, 2010

I coined the term, social media funnel, to describe how social media can be incorporated into the buying funnel. Note that I am deliberately pairing social media with the buying funnel because both social media and the buying funnel concepts are pull models.

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Ford F-150 Integrated Marketing Communications Proposal

December 20, 2009

…an integrated marketing strategy that used online activities and events to leverage Ford’s existing partnerships including NASCAR and the Susan G. Komen Foundation. In addition we used music as a hook for a grassroots local marketing program to drive dealer showroom traffic.

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