integrated marketing communication

Social Media Content

May 19, 2010

#5- Social Media Content

I develop and write a wide range of great tools for demonstrating differentiation and thought-leadership: video, webcasts, podcasts, webinars, e-books…

Read the full article →

Market Research

May 19, 2010

#1- Market Research

I do qualitative market research and analysis for every project.
Copywriting worth reading, especially copywriting whose purpose is to lead the…

Read the full article →

Riding With
The Linchpin – Review

January 28, 2010

In December I was invited to be one of 3,000 people to receive a free advance copy of Seth Godin’s book, Linchpin.
In exchange I…

Read the full article →

Ford F-150 Integrated Marketing Communications Proposal

December 20, 2009

…an integrated marketing strategy that used online activities and events to leverage Ford’s existing partnerships including NASCAR and the Susan G. Komen Foundation. In addition we used music as a hook for a grassroots local marketing program to drive dealer showroom traffic.

Read the full article →

BMW Z3 Integrated Marketing Campaign

December 17, 2009

The campaign was to be part of an integrated marketing effort that BMW was doing with MGM on the James Bond film, GoldenEye. The challenge was that the Bond film was set to open in November, but the car was not going to arrive at the dealers until April. Our assignment was to fill that gap and drive pre-delivery orders, after which a traditional advertising campaign would kick-in if needed.

Read the full article →