The customer experience is increasingly becoming the benchmark marketers care about.
80% of companies believe they deliver “superior” customer service, but only 8% of customers think these same companies deliver “superior” customer service.
Read the story: maximizesocialbusiness.com
As I have written here before, this is the next new frontier. The low hanging fruit is long gone.
Look at the 80% v 8% stat at the top of the page. The gap between how the business hopes to be seen and customer perception is huge. Close it and pickup share from those who don’t.
The 4 steps here are all about shifting the company mindset. Perfect for event agencies that focus on internal communication and education programs.