creative director

OMG – What’s An OmniGraffle? Review

January 13, 2010

OmniGraffle is a fabulous tool for a copywriter or a creative director or pretty much anybody who needs to use – or wants to use – diagrams to develop and share their ideas.

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Business Objects Agency Review

December 20, 2009

My assignment was to do market research to provide the new business team with background, then
suggest creative concepts they would integrate into their new business presentation.

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America Harvest Website

December 20, 2009

Think about how much good fresh food you see being thrown away at your own school, social and business events. This is the food that my client teaches people to harvest and distribute to the hungry.

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Ford F-150 Integrated Marketing Communications Proposal

December 20, 2009

…an integrated marketing strategy that used online activities and events to leverage Ford’s existing partnerships including NASCAR and the Susan G. Komen Foundation. In addition we used music as a hook for a grassroots local marketing program to drive dealer showroom traffic.

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Intel Video Case Study

December 20, 2009

In many ways Intel’s approach mirrors current social media strategies. We built a relationship with each audience by recognizing their accomplishments and inviting their leaders into a public dialogue. While the event was clearly Intel branded, it was never an Intel sales pitch.

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BMW Z3 Integrated Marketing Campaign

December 17, 2009

The campaign was to be part of an integrated marketing effort that BMW was doing with MGM on the James Bond film, GoldenEye. The challenge was that the Bond film was set to open in November, but the car was not going to arrive at the dealers until April. Our assignment was to fill that gap and drive pre-delivery orders, after which a traditional advertising campaign would kick-in if needed.

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