- Smart new platforms are launched seemingly every month. Organizations are starting to see the benefits of broadly empowering people with data.
- People are using data in ways that were science fiction just a couple of years ago.
Read the story: www.slideshare.net
Some interesting trends, nicely presented with supplemental references. #5 is the most relevant to event marketing:
5. Analytics emerge across the organization. Today’s data analyst may be an operations manager, a supply chain executive or even a salesperson. New, easier to use technologies that provide browser-based analytics let people answer ad-hoc business questions. Companies that recognize this as a strategic advantage will begin to support everyday analysts with data, tools and training to help them do what they’re doing. Further reading: Gartner’s 2014 Magic Quadrant