There’s a lot of talk about unplugging, but it really is talk vs. the tsunami of more tech, more often, to spark our growing need for more excitement, more fulfillment and in turn, more social currency.
The result for our business is to create new and innovative ideas around the convergence of digital and experiential, that also has the ability to be documented socially. In other words, find a brand’s place to allow consumers to experience things they never dreamed of, and allow them to show their friends they did it. – Brent Choi, chief creative and integration officer, JWT Canada/JWT Toronto
I really love this quote – I think it sums up the opportunity for the convergence of digital and event and experiential marketing as succinctly as I have ever seen it.
Great collection of senior agency leaders, links to work etc.