Online Marketing Gets All the Buzz But Check Out the ROI for Live Events – Entrepreneur

Large companies sponsoring the splashiest events anticipate five-to-one returns. More modest affairs boast a three-to-one yield.

Source: www.entrepreneur.com

This is a test post for a new Scoop.it page for ckwrites. Normally this would be pithy but the ROI numbers here really don’t need much explanation!