Most Innovative Meetings 2014: #9 Microsoft Convergence
As we move forward it becomes not how do we do this same thing for 3,000 people, but how do we have five or 10 experiences that 300 people are participating in that now allow 3,000 people to have selected what is most relevant to them.
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Microsoft offered a $300 Preferred Acess Passes for their Convergence event. The passes sold out during early registration.
This is an early example of personalizing the event experience for a specific segment of the attendees.