Microsoft’s Billionaire Extravagant Product Launches
Beginning with the launch of Windows 95, the company has shown a commitment to spectacle that rivals (or perhaps, as some critics grumble, exceeds) its commitment to software. Yet even amid increasingly harsh criticisms about rushed production, security flaws and compatibility issues, Windows has continued to expand its market share—and its marketing budget.
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Few companies have demonstrated Microsoft’s ongoing commitment to integrating their product launches with their ad campaigns (integrated marketing.)
This fascinating infographic traces the development of Windows 3 to Windows 8 with a reported $1.8B spend, In many ways it is a proxy for the evolution of the event and integrated marketing industries over the past 22 years.
I have no idea how accurate the data is. But it really doesn’t matter… competition has never been fiercer.