The Jolt! from ckwrites 04.16.14

Hope everyone is getting ready for a great Easter. Definitely a big deal here in Northern New Mexico. I’ll be traveling The High Road to Taos (actually headed the other way) on Good Friday to go to the noon mass in the Church of Santo Tomas Del Rio de Las Trampas, which was built between 1760 and 1776 and is seldom open to the public. Then it is down the road to El Santuario de Chimayo to join the 1,000’s of people who walk and drive to this holiest of sites. I am not a particular fan of organized religion, but the fervor and the passion is an incredible thing to experience.

Here’s The Jolt! from ckwrites.


Feel like you’re selling CRAP?

Jill Konrath says don’t. Cut out the CRAP and watch your numbers go up. To help you get to where you need to go, she is offering a free CRAP Selling Toolkit which consists of:

CRAP Selling Manifesto Watch your sales soar when you follow these seven guiding principles. Download

CRAP One-Sheeter A great summary of how to make sure you never sell like crap! Download

CRAP Detector Cheat Sheet Keep offensive words out of your emails, voicemails & conversations. Download

I’ve left the links live so you can cut straight to the chase. It’s tongue-in-cheek but very solid. The Detector Cheat Sheet is priceless. And what might be in there?

  • Promotional Puffery
  • Technical Tripe
  • Creative Crap

Whether you’re trying to capture your prospect’s attention or differentiate from your competitors, make sure you cut this crap out of your vocabulary.

For more terrific sales tools and resources visit Jill’s site:


 Wish you knew how to work smarter?

Here are 5 Scientifically Proven Ways to Work Smarter, Not Harder. To give a little credit where it’s richly deserved, you are already probably working about as hard as you can. So how do you change that to working smarter?

I don’t know how scientific some of this is, but it all passes the common sense test. And the article includes a lot of interesting references.

1. Take more breaks. Because on average we can only stay focused 90 minutes. So taking a break for 15, lets you get ready to do it again. Kind of like a coffee break for the mind.

2. Take naps. Because napping benefits the learning process. Same reason probably that reviewing something before you go to sleep, helps you to remember it.

3. Spend time in nature. Again letting your mind unwind enables you to focus again. Personally I am always amazed what a walk does for whatever I’m working on.

4. Move and work in blocks. This is a novel idea called “workstation popcorn.” The idea – and I’ve never tried it – is to move from place to place – with a specific task to complete at each. So the Intro at Starbucks, the Strategy at Peets and on… Probably better suited for you metro dwellers.

5. Check your email first thing. I swear by this one, it’s part of the morning ritual. The more far-flung the team’s time zones, the more important. Similarly I like to get work and email out first thing when I am ahead of the rest of the team.

The Big AHA!

Ever wonder what a writer really does? 

Barry Feldman is a talented writer and after 25 years on the job he has the big picture – A Great Copywriter Has At Least 21 Personalities. Amazing what a writer can do and has to do to keep a project moving along. Here are three…

Pastor You want the congregation to put their faith in you? Brother and sisters, you better believe what you’re evangelizing. You answer to a higher power (the client). Say amen.

Outlaw Great copywriters must break rules.

Sponge Great writers read, and read, and read some more. Reading is how we train. We must soak up the wisdom and words of the worldly.

By the way, let me suggest that the better you understand what a good copywriter can do for your project, the better you can take advantage of their skills. (In a nice way of course.)

Metrics & ROI

How do people really make decisions?

It’s all about how our lizard brains (thank you Seth) are wired. The Neuroscience of Decision Making Explained in 30 Seconds offers a lot of clues.

30-Second Brain is here to fill your mind with the science of exactly what’s happening inside your head. Using no more that two pages, 300 words, and a single picture, this is the quickest way to understand the wiring and function of the most complex and intricate mechanism in the human body.

Here’s the book.

Marketing 501

Are you maximizing the use of social media at your events?

There is no doubt that events – which are by definition social gatherings – work well with social media. But bringing social media together with events is a pretty new idea. So how could we possibly be maximizing something moving this fast?  Good defense, but 4 Incredibly Easy Ways to Use Social Media to Boost Events will help you to do better.

This article divides the application of social media for events into 4 buckets. From the UK so enjoy the very special spelling =)

Organizing an Event – Social media also enables you to involve attendees in the actual organisation process. By asking your audience to vote for their favourite talks, speakers, bands or activities, you can build up an event programme that you know people will enjoy.

Promoting an Event –  71% of us are more likely to buy a product when it has been referred via a social network, recommendations can be extremely valuable. (NOTE this is what is called “social proof.”)

Encouraging Engagement During an Event – Beyond the Twitter #big screen,s ocial media can also be used to get persuade attendees to visit certain specific locations or take part in particular activities.

Extending the Lifetime Value of an Event – People tend to stay engaged for 1-2 days after an event, so that’s your window of opportunity to encourage them to talk about it online, or share your content.

There is a useful infographic that provides more detail for each bucket.

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