Jack Of All Trades – Master of ?
Event professionals (both planners and suppliers) are typically highly creative, smart, organized, entrepreneurial people who are able to turn their hand to just about anything. We are the swiss-army knives of getting things done.
There is a temptation to think that we can do-it-all. However, just because wecan serve a wide diversity of events, it doesn’t mean that we should. Each type of event has its own very specific needs, requirements and challenges when it comes to marketing, programming, catering, venue selection and technology. The fact is, a 5,000 person trade show is a completely different animal to a celebrity fundraiser.
Here is the great truth – in a world that wants assurance and the comfort of a pigeon hole, saying you are good at everything is seldom rewarded. Instead the author says:
- Find your focus
- Play to your strengths
- Learn to say no