How and Why You Must Do Competitive Research

If you think of competitive research not as a way to get one up on a competitor, but as a way to grow and learn and discover, you might make it a priority.


You’ve been listening to me preach about this for a good long time. So here it is again. Bottom line there are a lot more competitors out there than event agencies. The more you know, the more you know – and the better job you can do positioning against them.