Event & Experiential Marketing Special Report – Chief Marketer
Case studies from Porsche, Fiskars and Jameson Whiskey
Here is what I found so interesting:
82% of the 206 brands…said that their event and experiential marketing efforts were part of a larger integrated campaign.
77% said they engaged in social media marketing in the run-up to an event, 71% during an event itself, and 61% after an event