Add a creative spark to your relationship.
Mix entertainment with content…
Think pieces with spoon feeding…
The unexpected with the utterly predictable…
And just for fun a pinch of the amazing.
Pretty soon they will know what you have to offer!
I’LL DO THE WRITING AND THE REWRITING!
Copywriting is short for thinking the problem through and coming up with a way to solve it.
What I like writing are tight, polished solutions to your biggest problems.
I know a lot about writing for video which is important because YouTube has 800 million unique viewers every month. Marketing Sherpa reports that videos attract up to 300% more traffic. And more and more companies in all kinds of businesses, are discovering that videos are highly effective way to nurture leads.
What you need to know is that video script writing – whether for narration or a documentary – is a very different craft from copywriting. It requires visual thinking and a solid understanding of the video production process.
I have written, produced and directed award winning corporate videos for a wide range of sales and marketing programs – from showroom sales to analyst presentations to direct marketing campaigns.
Here are links to an interview, a magazine article and a sales brochure.
LET ME PULL TOGETHER THE CASE STUDIES YOU NEED!
The case study is an incredibly powerful and flexible narrative tool.
Case studies are effective for the same reason that testimonials are effective – both use a third party – often a customer – who adds interest and credibility to the story.
They are the best tool you have when the client wants to thoroughly explore your offering.
Video case studies bring a whole extra level of dimension to the experience. And they are superb with anything that is kinetic or sequential.
Here is an example of a video case study produced for use in a local market presentation by then Intel CEO Craig Barrett.
LET ME DO THE LEGWORK!
I do qualitative market research and analysis for every project.
Copywriting worth reading, especially copywriting whose purpose is to lead the reader to your solution, depends on understanding the subject matter, the audience and the competitive landscape.
Market research is an essential first step in positioning and is a source of valuable insights to inform new business development strategies.
I also provide topical market research for presentations and reports.
Most of the market research is presented in the form of a mashup using an easy to read narrative copywriting style. You can get a good sense for the approach in the research samples and the Blog.
I maintain a Nexis account, have a number of specialized search and cataloging applications, and am constantly adding to my list of specialized reference sites.
In addition I am a partner in Audience Insights. We work with our clients to Our goal is to design and implement a customized measurement system that provides them with the data that they need to achieve their objectives.
IT’S MY JOB TO SWEAT THE DETAILS SO YOU DON’T HAVE TO!
The copywriter should be the primary content coordinator.
The more people and places are involved, the more important this role becomes.
For the past several year, I have been working with a web-based project management tool called Basecamp which provides a centralized approach to scheduling, to dos, resource filing and version control.
Team members can find everything they need in one place. On the Cisco Smart+Connected Life Pavilion project we had five agencies, located in Sydney, Shanghai, Singapore, San Francisco and Los Angeles sharing materials. As a result we were able to drive the time critical project forward 24/7. Very powerful.
Any project workflow can be easily integrated since the application allows one to set milestones and to-dos for each team member, then manages all updates and communications. Highly recommended.
