Copywriters and quarterbacks are both students of the game.

A quarterback audibles to adjust to the defense, a copywriter uses his knowledge of the customer and the product or service to overcome objections.

Both work to turn the smallest opening into a competitive advantage.

Quarterbacks use a playbook to pick the right strategy to score. Copywriters use their experience to decide how best to get the point across.

Both the veteran quarterback and the seasoned copywriter know that their  job is to set the pace for the team.

Both measure their careers in seasons, not games.

But the greatest similarity of all, is that the copywriter and the quarterback can only win when the entire team works together to accomplish its goals.