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Social Media Funnel

The Hidden Cost Of Online Marketing

January 25, 2010

The biggest barrier to the creation of online marketing tactics is not budget. The biggest problem is a lack of internal resources to implement and manage the project.

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Introducing The Social Media Funnel

January 4, 2010

I coined the term, social media funnel, to describe how social media can be incorporated into the buying funnel. Note that I am deliberately pairing social media with the buying funnel because both social media and the buying funnel concepts are pull models.

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