Branding Strategy Insider | The Emotional Drivers Of B2B And B2C Brands

“The biggest question for a B2C brand is: how can we best take our customers by surprise?

But the biggest question for a B2B brand is: what are our customers most scared of – and why do we represent the best choice to tackle and alleviate their fears?”


A very succinct differentiation about messaging to these very different audiences. 

Short, very much to the point and highly actionable.