BMW Takes a Page from Snapchat in New Snowchat Campaign | Convince and Convert
BMW borrows Snapchat’s five-second visual strategy for their unique, addictive holiday greeting tool.
The campaign is hosted on a dedicated microsite, where consumers are invited to write, draw, or insert different holiday themed designs and messages on a festive red BMW X4 SUV with a snow-covered windshield.
Once the Snowchat message is shared with the intended recipient, the car’s windshield wipers come alive and remove the message in five seconds.
Read the story: www.convinceandconvert.com
Seems like a natural for auto shows, ride ‘n drives and all manner of luxury where the goal is to encourage guests to share the experience.