1.Don’t procrastinate, prepare early
2.Don’t ignore your brief
3.Don’t think a drink will make you a hero
4.Don’t go on and on and on
Source: www.pitchcoach.co.uk
Some pretty good advice.
#13 Don’t get lost in complicated sentences (or write them)
#20 Don’t forget about nerves, everybody has them – see Queen Bey’s quote on the subject at the bottom of the article
Today it is no longer enough to say you have digital “experts” or that you are data-driven. What does that mean in a perpetually changing world? So what will help marketers go above and beyond in the 21st Century? A well-rounded person who has these 10 skillsets and never labels themselves an “expert.”
Source: www.brandingstrategyinsider.com
Offered up as inspiration to clients and agency leaders alike. Consider Team Leader, Data Informed and Creative Thinker as three of the ten. That’s a pretty savvy player who can have a big impact.
Source: gartnerformarketers.com
What’s important here is that its the view from the other side. Sometimes one has the opportunity to do some coaching or shape the RFP – this will come in handy when that happens.
Pretty self-explanatory title – it’s not an app, it’s a PDF.
IBM Watson can add yet another skill to its resume: the ability to make movie trailers. 20th Century Fox has tapped into the supercomputer’s powers to create the first AI-made trailer for its upcoming thriller film Morgan. It’s a fitting start for Watson’s trailer-making career. Morgan is, after all, a sci-fi flick about a group of scientists who created a humanoid machine that rapidly gained capabilities and went out of control.
To train the computer for the task, IBM Research scientists fed it 100 horror movie trailers cut into separate “moments” or scenes. Watson then performed visual, audio and composition analysis on each scene to develop an idea of what people find scary. After that was done, the team fed it all 90 minutes of Morgan to find the right moments to include in the trailer. Watson instantly zeroed in on 10 scenes totaling six minutes of footage. A human editor still had to arrange the scenes to tell a coherent story, but Watson’s involvement shortened the process to 24 hours. Trailers typically take 10 days to a month to complete.
Now, the big question is: is the trailer any good? You can decide for yourself after watching it below:
Source: www.engadget.com
Amazing – and plenty scary. Well worthy a watch for the behind the scenes making of story. Now imagine feeding Watson 100 reveals…
From ‘once upon a time’ to ‘happily ever after,’ a captivating tale of challenges and successes will celebrate, engage and inspire your workers as they slay their metaphorical dragons.
Source: www.ragan.com
The arc is a classic narrative form. Hardly limited to employee’s stories but I think that its an interesting angle and wanted to share it.
Throughout the sporting event’s two-week duration, many Olympic sponsors and partners engaged with athletes, fans, and tourists through a variety of activations, lounges, interactive experiences, and V.I.P. parties.
Here’s a look at how brands—including Visa, P&G, Coca-Cola, McDonald’s—showed support during the Games.
Source: www.bizbash.com
A nice little slide show makes a handy reference and show ‘n steal for future activation opportunities.
“Creativity Is Just Connecting Things.”
This is one of my personal favorites from Jobs. The rest of the quote is, “When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.”
Event planners need to look for ways to incorporate the client’s mission, its ideal customers, and the experience they desire into a cohesive event. Planners understand the importance of integration and connecting the dots better than most professionals. They must balance the high level picture and goal, while coordinating the details.
Source: www.eventmanagerblog.com
Steve certainly used events better than most people. He may have never written about it but I can assure you that he was intimately involved in planning all of them.
The author has done a nice job picking a selection of quotes and tying it back to the event industry. Maybe you’ll find one that inspires you and your team.
First, we increasingly are overwhelmed with distractions flying at us from various connected devices. Smartphone and tablet use is spiking, and we now use digital media for an average of over 12 hours per day. This hyperconnected state does not allow us to process, recharge, and refocus.
Second, we rely excessively on meetings as the default form of interaction with other people at work. Studies indicate that we spend anywhere from 35%–55% of our time, and sometimes much more, in meetings. If we want to stay focused on truly meaningful activity, something has to change.
Source: hbr.org
It’s true. It’s true.
The hard part is doing something about it. Two ideas. Think smaller – less of everything and smaller meetings. Be tidier – tidy desk, tidy mind etc.
Read and maybe you will find something to make it better.
The market is changing, whether we like it or not: Customer expectations are sky-rocketing, and brands are being forced to compete on the basis of the experiences they enable. Ignoring these rapidly increasing expectations might not immediately damage customer relationships, but over time, customers will disengage and move on. Cumulatively, this could cause crippling long-term effects on a business.
Consistent and compelling experiences never happen by accident: Optimizing customer experience requires a very conscious and focused effort from organizational leadership. The technology and channels adopted by customers are changing quickly and that requires a reciprocal effort on the part of the brand.
Large organizations face large roadblocks: The larger and more widely distributed a brand is, the more fragmented their message can become. Unfortunately, customers can get lost in the shuffle. As a business grows and becomes less agile, they face unique challenges in staying connected with their client base.
Success is very possible with the right mindset: There are many businesses, both large and small, that are seeing tremendous gains by refocusing on the customer, such as jumps in loyalty levels, retention, repeat purchases, and long-term value. But there is no silver bullet; it’s an evolutionary process that must attack problems “customer first.”
Please take a moment to listen to the full interview with Don Schuerman, CTO of Pegasystems.
Source: www.briansolis.com
Honestly I have no idea who Don Schuerman is or why Brian interviewed him. But I know exactly who Brian is and you should too. He’s done a ton around experience and innovation in the past two years. Take a lesson or check out his site.
They confide in me to say that they know the new rules are the way to go but that the company they work for still practices traditional cold calling and hard sell techniques. They tell me that their bosses say that their market is different.
Even though the sales manager will go to Google and social networks to buy, say, a new set of golf clubs or book a hotel room, they continue to think that in their market this buying process does not apply to them.
Buyers are in charge of relationships with companies they choose to do business with.
Source: www.webinknow.com
Not always easy to do in services. David Meerman Scott just updated his classic – read the article and decide for yourself if it’s time for a change – you can always ease into it by buying the book.
