Martech is everywhere. Just this year, Microsoft fought off Salesforce and bought LinkedIn for $26 billion. Meanwhile, artificial intelligence, such as IBM’s Watson or Salesforce’s Einstein, is being promoted as the future of business intelligence. And marketing technology, according to a recent report from The Wall Street Journal, is receiving more venture capital investment than advertising technology.
Worth giving this a think for a couple of reasons.
1) The role of the ad agency as adviser in chief is diminishing.
2) As I have written for some years, this is a 24/7/365 operation.
Which raises the question what is your role and where does your authority as a one-off specialist come from…