AMEX Report: Delegates ‘prefer event apps to social media iniatives’

New research from American Express Meetings & Events finds attendees crave more virtual experiences

Source: www.meetpie.com

No surprise that delegates want more useful tools while planners are happy with the utility. There is a free report that’s worth a look.

A study of event technology by American Express Meetings & Events also found attendees are more interested in event apps than social media drives.

The report, Great Expectations: The Evolving Landscape of Technology in Meetings, explores the ways emerging technologies are changing the industry, and how that innovation can be harnessed to boost engagement.