3 Keys To Telling a Compelling Story Using Comics
Renewed interest comic books can mean good things for your B2B content marketing: You can stand out when you tell compelling stories using this visual medium. Discover the three things every comic must have to engage readers.
Comics can be wonderful devices for experiential marketing or an event. They can be used to model behavior, and can add a huge splash of color and attitude.
Many years ago we did a major sales kick-off event for a recently reorganized field force of 2,000. We made them into super-heroes. It gave us a vehicle for all of the pre-event collateral, and we incorporated oversized figures into the decor and the swag.
The 3 elements are:
A good comic-book story, like any story, needs these three things. Truth (authenticity) makes your story believable, suspense (conflict) makes it interesting, while adding a human connection (audience) enables readers to see themselves and make an emotional connection.