Video Case Study | Video Testimonials | Kinetic Video Case Studies

#6 – Video Case Studies

I have always thought that the case study is an incredibly powerful and flexible narrative tool.

Case studies are effective for the same reason that testimonials are effective – both use a third party – often a customer – who adds interest and credibility to the story.

They are the right tool to support a sale deep in the social media funnel, when the client wants to thoroughly explore your offering.

Video case studies bring a whole extra level of dimension to the experience. And they are superb with anything that is kinetic or sequential.

The proliferation of User Generated Content, the use video SEO to find the best content, and new curated distribution models, are combining to take the versatile video case study to a whole new level of influence.

Here is an example of a video case study produced for use in a local market presentation.